About Template Structured Message

Last updated: 2022-09-29

Contributors

This structured content provides some buttons associated with a message. See Channel capabilities to know on which channel you can use this structured message.

Request Example

curl -X POST "https://[YOUR DOMAIN].api.digital.ringcentral.com/1.0/contents"

{
  "source_id": "<source_id>",
  "in_reply_to_id": "<in_reply_to_id>",
  "structured_content": {
    "type": "template",
    "attachment_id": "<attachment_id>",
    "attachment_fallback_id": "<attachment_id>",
    "title": "Ringcentral, Inc.",
    "subtitle": "Cloud Business Communications.",
    "url": "github://github.com/ringcentral",
    "url_fallback": "https://github.com/ringcentral",
    "url_text": "Github",
    "items": [
      { "title": "Go to website", "type": "url", "url": "github://github.com/ringcentral", "url_fallback": "https://github.com/ringcentral" },
      { "title": "Ok", "type": "reply" },
      { "title": "Give me more", "type": "reply", "payload": "more" }
    ]
  }
}

Primary Parameters

API Property	Type	Description
`source_id`	String	Optional. ID of the source. Most interactions are in reply to a message being sent to the agent. In these cases, the source ID is not required.
`in_reply_to_id`	String	ID of the message being replied to.
`structured_content`	Object	Payload of the structured message.
Structured Content Settings
`structured_content.type`	String	Type of the structured message. Must be "template".
`structured_content.title`	String	Title of the template. Limited to 350 characters. If the device does not support structured messages, this field will be sent as the message.
`structured_content.subtitle`	String	Optional. Subtitle of the template. Limited to 1000 characters.
`structured_content.url`	String	Optional. Allows to redirect to this url when clicking on the image or message of the template. Limited to 2048 characters. Should only have http and https schemes.
`structured_content.url_fallback`	String	Optional. Fallback in case the url is invalid. Limited to 2048 characters. Only http and https schemes.
`structured_content.url_text`	String	Optional. Text that will be displayed instead of the hostname of the url. Automatically gets populated as the hostname of the url if blank. This field is only displayed if the url field is present. Limited to 80 characters.
`structured_content.attachment_id`	String	Optional. Existing attachment id used to decorate the template with an image. Should be public. Should be jpg, jpeg or png. Should be less than 5MB. Upload attachments for you own custom images.
`structured_content.attachment_fallback_id`	String	Optional. Fallback in case the attachment related to the attachment_id doesn’t meet the source requirements. Must be public. Only jpg, jpeg, png formats. Maximum size of 5 MB. Upload attachments for you own custom images.
`structured_content.items`	Array	List of items representing the buttons presented to the customer. A maximum of 4 items is supported.
Item Settings
`structured_content.items.type`	String	The type of the button. Can be url or reply.
`structured_content.items.title`	String	The title of the item. Limited to 80 characters.
`structured_content.items.payload`	String	Optional when the type is "reply". Ignored when the type is "url". Payload that will be returned with the structured response. Limited to 1000 characters. Can only contain ASCII characters.
`structured_content.items.url`	String	Required when the type is "url". Ignored when the type is "reply". Url to which the user will be redirected to when clicking on the item. Limited to 2048 characters. Should only have http and https schemes.
`structured_content.items.url_fallback`	String	Optional Fallback in case the url is invalid. Limited to 2048 characters. Only http and https schemes.

Example: Facebook Messenger

Properties Unique to this Channel

Primary parameters are used by default, however, some parameters are unique or overwritten by parameters specific to this example. If the template only has a title and items, it will be converted to a Button Template in Facebook Messenger.

Button Template

API Property	Specificity
`structured_content.title`	Limited to 640 characters.
`structured_content.items`	A maximum of 3 items is supported.
`structured_content.items.title`	Truncated to 20 characters.
`structured_content.items.payload`	Limited to 1000 characters. Automatically gets populated as a random hex if blank.

Otherwise, it will be converted to a Generic Template in Facebook Messenger.

Generic Template

API Property	Specificity
`structured_content.attachment_id`	Supports bmp, gif, jpg, jpeg, png formats. Supports private attachments. Upload attachments for you own custom images.
`structured_content.url_text`	Ignored property.
`structured_content.items`	A maximum of 3 items is supported.
`structured_content.title`	Truncated to 80 characters.
`structured_content.subtitle`	Truncated to 80 characters.
`structured_content.items.title`	Truncated to 20 characters.
`structured_content.items.payload`	Limited to 1000 characters. Automatically gets populated as a random hex if blank.

Example: Engage Messaging

Properties Unique to this Channel

Primary parameters are used by default, however, some parameters are unique or overwritten by parameters specific to this example.

API Property	Specificity
`structured_content.attachment_id`	Supports gif, jpg, jpeg, png formats. Supports private attachments. Upload attachments for your own custom images. On Engage Messaging Web, if the width of the image is bigger than the height, it will be displayed with a 5:3 ratio. Otherwise, a 1:1 ratio will be used. Minimal recommended size with a 1:1 ratio: 258x258 Minimal recommended size with a 5:3 ratio: 258x155
`structured_content.url`	Deep links are supported.
`structured_content.target`	Optional. Ignored when the `url` is empty. Behavior applied when clicking on the url. Can be `webview` to open url on a webview above the chat, `open` to open url in new tab, or `current` to open url in current tab. Defaults to `open` when not specified. On iOS and Android, `current` value opens a full sized webview.
`structured_content.webview_height`	Optional. Ignored when `target` is other than `webview`. Size of the webview used to open the link. Can be `full`, `tall` or `compact`. Defaults to `full` if unset.
`structured_content.items.target`	Optional when the type is `url`. Ignored when the type is `reply`. Behavior applied when clicking on the item link. Can be `webview` to open on a webview above the chat, `open` to open in new tab, or `current` to open in current tab. Defaults to `open` when not specified. On iOS and Android, `current` value opens a full sized webview.
`structured_content.items.webview_height`	Optional. Ignored when `target` is other than `webview`. Size of the webview used to open the link. Can be `full`, `tall` or `compact`. Defaults to `full` if unset.

Example: Google Business Messages (Rich Card)

Properties Unique to this Channel

Primary parameters are used by default, however, some parameters are unique or overwritten by parameters specific to this example.

API Property	Specificity
`structured_content.title`	Truncated to 200 characters.
`structured_content.url`	Ignored property.
`structured_content.url_text`	Ignored property.
`structured_content.items.title`	Truncated to 25 characters.
`structured_content.items.payload`	Automatically gets populated as a random hex if blank.
`structured_content.attachment_id`	Supports private attachments.

Example: WhatsApp (Reply Buttons)

Properties Unique to this Channel

Primary parameters are used by default, however, some parameters are unique or overwritten by parameters specific to this example.

API Property	Type	Specificity
If subtitle is present
`structured_content.title`	String	Truncated to 60 UTF-16 code units.
`structured_content.subtitle`	String	Truncated to 963 UTF-16 code units if an attachment is present.
If subtitle is empty
`structured_content.title`	String	Limited to 1000 characters. Truncated to 1000 UTF-16 code units. Used as the message body.
Structured Content Settings
`structured_content.attachment_id`	String	Supports jpg, jpeg, png, mp4 formats. Supports private attachments. Upload attachments for your own custom images or videos. Should be less than 64 MB. WhatsApp supports videos with only H.264 and AAC codecs and a single audio stream.
`structured_content.footer`	String	Optional. Limited to 60 UTF-16 code units.
`structured_content.url`	String	Ignored property.
`structured_content.url_fallback`	String	Ignored property.
`structured_content.url_text`	String	Ignored property.
Item Settings
`structured_content.items`	Array	Truncated to 3 elements.
`structured_content.items.type`	String	Only `reply` is supported.
`structured_content.items.title`	String	Truncated to 20 charactes. Truncated to 20 UTF-16 code units.
`structured_content.items.payload`	String	Limited to 256 characters. Automatically gets populated as a random hex if blank.
`structured_content.items.url`	String	Ignored property.
`structured_content.items.url_fallback`	String	Ignored property.

Example: Instagram Messaging

Properties Unique to this Channel

Primary parameters are used by default, however, some parameters are unique or overwritten by parameters specific to this example.

API Property	Specificity
`structured_content.attachment_id`	Supports bmp, gif, jpg, png formats. Supports private attachments. Upload attachments for you own custom images.
`structured_content.url_text`	Truncated to 20 characters.
`structured_content.items`	A maximum of 3 items is supported.
`structured_content.title`	Truncated to 80 characters.
`structured_content.subtitle`	Truncated to 80 characters.
`structured_content.items.title`	Truncated to 20 characters.
`structured_content.items.payload`	Limited to 1000 characters. Automatically gets populated as a random hex if blank.